cblocher.

Chris Blocher Headshot

About me

Whether you see me as a Technical Writer, Content Designer, Content Strategist, or Instructional Designer, my work centers on a single purpose: helping people reach their goals quickly and confidently.

Professionally, I strive to help customers perform better on the job. I enjoy uncovering what customers truly need and watching their confidence grow as they apply the solutions we create. I help organizations adopt content practices that raise their overall maturity and make their information more actionable and sustainable.

I increasingly use AI throughout solution development, from brainstorming to identifying gaps and opportunities. AI-driven critiques and pre-mortems help me explore alternatives early and often.

Personally, I’ve learned that content works best when it’s connected across the organization…not siloed. When it’s consistent and intelligently reused. And when it’s treated as equal to other phases of the development process.

Technical Writer

Technical Writer

I create concept, process, task, and reference topics. Long‑form content doubles as a knowledge base and a product history that supports AI‑driven solutions.

Content Designer

Content Designer

I craft labels, messages, and guidance that keep customers moving. Clear and communicative workflows build confidence, trust, and retention.

Content Strategist

Content Strategist

I align business goals with customer needs by setting clear content priorities and success metrics. Content outcomes scale with data, research, and cross‑functional partnerships.

Instructional Designer

Instructional Designer

I apply the 5 Moments of Need framework to design workflows, learning experiences, and performance support. Low‑risk tasks benefit from digital coaching. High‑risk tasks require hands‑on instruction.

Let's talk!
I believe in giving back to the generous community that helped shape my career. Recently, I've begun mentoring on ADPList to assist aspiring designers unlock their content-design potential. Whether you're navigating a career transition due to AI or just untangling a complex content model, I'm here to help.

Also consider providing guidance to students on CareerVillage.org!