Chris Blocher

Regarding content, I’ve been called “spackle” because I fill holes, “glue” because I keep projects together, and a “smokejumper” because I leap into content chaos to bring order.

I use content strategy to connect business and customer goals. Then I design, write, and deliver the right content to the right person, in the right place, at the right time, for the right reason.

Case studies

Blog: An AI skill for content design

Created a custom Claude AI skill to automate full-stack content workflows across the software development lifecycle (2 days).

In-product: A digital coach

Accelerated customer time-to-answer by 80%, recovered 20% of screen space, and delivered $2.1M in content ROI (6 months).

Usability testing: Teal

Captured and delivered clear, actionable feedback using the customer-zero methodology (1 week).

Onboarding: Gamifying a style guide

Vibe-coded a style-guide game to onboard new team members and to remind current employees of rules they should be using (3 days).